Brands select them in order to achieve marketing goals through quality, rather than the number of potential leads. They made this prediction 2015 before Instagram's support took off, so spending may grow even more than this. UPDATE November 16, 2018 — Instagram Stories continues to grow at an astonishing pace. | is an ambitious publication dedicated to the evolving landscape of marketing and technology in business and in life. Instagram Stories now receives 250 million daily users compared to Snapchat which only has 166 million. 24. Companies look not only at the number of subscribers but also at the quality of followers, as well as how well influencers interact with their audience. This rose to 18.4% in 2014, 32.3% in 2015 and 48.8% in 2016. In some cases where small businesses work with micro- influencers, there may be little, if any, payment. 31% of Americans Earning Over $75,000 Use Instagram, 3. The Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. As a rule, it is quite challenging to seal such a deal due to the diversity of influencers’ interests and their preferences. Many companies take a long-term approach to building their network and relations with partners. Not a bad for a few minutes’ work! These Top 9 Instagram Stories Statistics Show How Much It’s Changed Social Media In Just One Year. More than $1 Billion is Projected to be Spent on Instagram Influencers This Year, 5. According to demographic data collected by Pew Research in 2016 nearly a third of wealthy Americans use Instagram. For example, Marc Jacobs used this strategy to promote his new Daisy perfume. We discovered that the average Instagram influencer in the beauty sector has 105,300 followers. The trend of progress is shifting towards a more “natural” type of the influence. Many brands currently use a network of influencers to promote their Instagram marketing campaigns using relevant hashtags. Followers. It can be challenging to ensure that your team meets every milestone of your marketing... Subscription-based business models are nothing new. They factored in studies form Quick Sprout, Elle & Co, Huffington Post, TrackMaven, MarketingProfs, Later, and their own CoSchedule data. People often click on hashtags that interest them or search for posts that contain a specific hashtag. Interestingly, only 2.5% of the respondents expect Facebook to be their #1 platform by 2019. There are even more interesting statistics that are useful to consider before deciding whether Instagram will become the main or only channel of influencer marketing for your brand: In 2020, the partnership trend with micro-influencers will continue to gain popularity. Read this article to get an overview of top social media trends for mobile app development to effectively interact with users. The main reason that Instagram changed its algorithm was that it is now so popular that most users cannot look at every post in their feed. With 59% of marketers planning to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands beating organic search, paid search and email marketing.. There is a wide range of payments made to Instagram influencers. Utilize to check your Instagram Stats and Instagram Followers while tracking your progress. Brands typically pay them about $50 per Instagram posting. There are currently 8 million Instagram Business Profiles. How to Start a Subscription-Based Business That Makes Money... 38% of those earning less than $30,000 p.a. Instagram is the Most Important Social Platform. Forever! Instagram is used by 70.7% of Businesses, 4. 5. 5) Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent. Of the 300 respondents to this survey, 79.7% consider Instagram their #1 platform, and this figure is expected to rise to 87.1% by 2019. Mediakix has tried to calculate the number of sponsored posts on Instagram. how you can beat the Instagram Algorithm without actually cheating, 1. Influencer marketing is a powerful strategy for marketers as the popularity of influencers continues to grow. It makes sense that Instagram usage is at its highest for the poorest group. Based on their expected use of Instagram, they predict that there will be 14.5 million sponsored posts in 2017, 21.7 million in 2018, and 32.3 million in 2019. Often the only payment is when a business provides free product for an Instagrammer to try out. Instagram Posts That Include a Location Receive 79% More Engagement, 7. It is due to the fact that it is easier to agree with opinion leaders who have up to 10 thousand subscribers. 10 Most Important Influencer Marketing Statistics for 2020. Can you see how Instagram influencer marketing statistics from 2020 are key to become the highest paid celebrity Instagrammer? Instagram Influencer Statistics . Influencer Marketing Hub » Influencer Marketing » 15 Mind Blowing Instagram Statistics You Don’t Know. One of these is Beauty. The release of Instagram Business Profiles in May 2016 helped speed up this process. But they still receive a comfortable income from their postings. List of Top Marketing Influencers on Instagram, Location Based Marketing – The Ultimate Guide, 6 Best Practices to Boost Your Email Engagement. Influencer marketing is gaining more traction and investment than ever before. According to HypeAuditor, National Geographic Travel (natgeotravel) was by far the most-followed travel influencer on Instagram worldwide with over 38.66 million followers in May 2020. Although personalized referrals are good, they are not always good, so subscribers quickly lose confidence and get annoyed. 89% of marketers say Instagram is the most significant social network for influencer marketing. Instagram is currently a fast-growing social network with more than a billion active users, and that number continues to grow. Sure, you can post pictures and videos on Facebook and include them in your tweets on Twitter – but these were added as an afterthought. Women make up the majority (62%) of news consumers on Instagram. Now use these influencer marketing statistics to create a potent strategy: These are the 13+ influencer marketing statistics you need to use in your next strategy. According to HopperHQ the best of these payments are: Macro-influencers don’t earn anywhere near these amounts. It turns out that 68% of people would like to know about a new product or service by watching a short video. It reached 100 million active users in February 2013 - a number that people considered excellent at the time. That’s 14% of adults aged 13 and over. The average influencer on Instagram charges $100 per 10k followers. In 2020, the gap will increase between developed influential people who really have useful content for their audience and those who do not. With over 7,000 registered Instagram influencers reaching a total audience of over 500M followers, you are sure to find the perfect influencers to promote your brand or product. Mediakix expects total influencer marketing spending to be $5 – $10 billion by 2020. Real or Fake? The changes primarily relate to the fact that Instagram is becoming more user-friendly and marketplace-like. Instagram has over 1 billion users, half of whom access the platform daily. When it comes to blogging, you might find different degrees of quality. Hashtags Lead to 12.6% More Engagement than Posts Without Them, 14. Another advantage that Instagram has over the older social networks is that it is inherently visual. Taylor Loren in The Ultimate Guide to Instagram Hashtags in 2017 emphasizes, “The hashtags help organize and categorize photos and video content, which aids the process of content discovery and optimization.”. It has only taken a year for the volume of Instagram Stories to surpass Snapchat messages. While not all these accounts will be amenable to working with influencers (the top account, for instance, is Instagram itself) it shows the potential reach for brands with deep pockets. Selena Gomez has probably the most unbalanced Follower: Following Ratio on social media – 128 million: 284, i.e. Instagram introduced Instagram Stories in August 2016. Instagram Influencer Marketing Statistics 2019 14. use Instagram. The visual nature of Instagram makes it a natural fit for influencer marketing. Partnership with micro-influencers allows you to enter new markets and spheres. Even more interesting is the fact that 91% of marketers are satisfied with the ROI of video marketing in social networks. Huda Kattan is the top of the “normal” influencers. Instagram video statistics are also encouraging: 1 out of 4 users make a purchase after seeing the story. Influencer marketing is a social media marketing approach that involves working with celebrities, opinion leaders, and everyone who has subscribers to promote products or services. 93% of current influencer marketing campaigns are on Instagram. One of the key findings of a Simply Measured Instagram Study is that posts with at least one hashtag see an average of 12.6% more engagement. It gives you all sorts of insights and statistics for any Instagram page, even if you’re not the owner of the page. They reached 300 million users in December 2014, 400 million in September 2015, 500 million in June 2016, 600 million in December 2016, 700 million in April 2017, and now 800 million in September 2017. Brands choose these experienced users because they understand that such influencers can make their audience better. Most considered YouTube to be the second most important influencer platform. According to Influencer Marketing Hub, 62% of people say they are interested in a product or service when they see them in the story, and 79% consider Instagram to be the best channel for influencer marketing. The brand developed the hashtag “#mjdaisy” for the campaign and collaborated with several influencers to promote it to a broader audience. Reports show that these users post around 95 million photos and videos per day and upload at least 400 million stories a day. The top Instagram influencer marketing stats are absolutely shocking and remarkable at the same time. Instagram Stories has become pivotal to influencer marketing success. This is another statistic that indicates how quickly Instagram usage is growing. In fact, people are more likely to use a service or buy a product recommended by an influencer. They have discovered that 60% of people say that they learn about a product or service on Instagram. use Instagram, 31% of those earning greater than $75,000 p.a. The Top 50 Instagram Influencers Total 3.1 Billion Followers, 10. Some influencers on Instagram increase their value for subscribers by offering professional video services, designers, photographers, and hairdressers to work with them. Forbes has created Top Influencers lists in some categories. Team Writer | is an ambitious publication dedicated to the evolving landscape of marketing and technology in business and in life. Use our advanced filters to find influencers in your niche and check the stats of every influencer profile in our database. SocialBlade is a premiere Instagram community where you can chat with other Instagram users. 92% of marketers in the Linqia study chose it as the most important social platform for influencer marketing. Each Instagram influencer profile begins with basic stats, like total followers, likes, and posts. The Top 11 Instagram Influencer Statistics To Check Out. Influencer marketing works well for businesses in all domains, especially in the trusted marketing environment that prevails today. 5 Influencer Marketing Stats on Instagram You Need to Know. But in 2020, creating video content is not enough. At that point, the Instagram fitness influencer with the top following was @JenSelter with 11.1 million followers, followed by @Michelle_Lewin with 10.4 million followers. According to statistics, 79% of people consider Instagram the best channel for influencer marketing. Heepsy covers 80% of influencers within this range. The worst time is 3-4p.m. This is followed by a cost in “BoostCoins” to see more details about the influencer, and the channel’s primary language. According to a ComScore 2016 Instagram survey, 75% of Instagram users take some action, for example visiting a website, searching, shopping or telling a friend, due to being inspired by a post. The platform reached 1 billion monthly users in June 2018. But Keyhole is different. Their Top 10 Beauty Influencers combined had 49,157,110 Instagram followers at the time Forbes wrote this article. Below are some stats relating to engagement on Instagram, followed by the Instagram Influencer Earnings Calculator. In some cases where small businesses work with micro- influencers, there may be little, if any, payment. While this still pales beside Facebook’s 2 billion users, it is more than double Twitter’s 328 million. The age group with the highest Instagram usage is 18-29 year-olds (59% of this age range operate an Instagram account). Of course, most of these people charge serious sums of money for sponsored posts, but their reach is phenomenal, should their demographic of followers match a brand’s target audience. They also found that 91% of posts by top brands use seven or fewer hashtags, with 88% of brand posts using at least one hashtag. Probably the best known of these influencers is Zoe Sugg, aka Zoella. Of the 800 million Instagram users, 500 million user their account on a daily basis. It is clear that hashtags play an important role in helping people find content on Instagram. Although the $18,000 she receives per post is well below celebrity levels, it will still be outside the budget for many firms wishing to work with influencers. Besides, people should strive to create content that positively affects their audience instead of just posting updates for the sake of constant posting. Indeed, the average user misses about 70% of the posts in their Instagram feed. The highest average payments to macro- influencers, according to HopperHQ are: Of course, the majority of influencers are micro-influencers. Instagram clearly works for those at the early stages of the sales funnel. Businesses and influencers use it to educate the public about products and services. Instagram surveys and collects statistics about the platform's use. Today, 95 million photos and videos are shared on Instagram every day. There are even more interesting statistics that are useful to consider before deciding whether Instagram will become the main or only channel of influencer marketing for your brand: In 2020, users will spend on Instagram about 28 minutes a day; Subscribe to our newsletter and get social media resources send to your inbox. 2020-11-03. A vivid example of this trend is Emma Chamberlain, who is an influencer with 8.7 million subscribers. The majority of marketers plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry. Instagram is the fastest-growing social network in 2019. Instagram's usage is increasing at a rapid rate. Mondays and Thursdays are considered the most effective days to post on Instagram. So, who earns $1 million per post? There were only 150 million daily users in January 2017, rising to 200 million in April and skyrocketing to 500 million in September. SocialBlade is a premiere Instagram community where you can chat with other Instagram … And that’s really important, because most Instagram statistic tools require you to login to your account. 60% of Instagram Users Say they have Learned about a Product or Service on Instagram, 13. Using Socialblade’s Top 50 Instagram Users by Followers you can calculate a gigantic 3.1 billion following for the top 50 Instagram accounts combined. CoSchedule has studied this at length in What 20 Studies Say About The Best Times To Post On Social Media. Her music career and her fashion status have helped her climb the Instagram ladder and set an example to other users who want to become successful online influencers. Influencer marketing can be conducted on various social media platforms. The Influencer Marketing Hub commissioned a survey on The Rise of Influencer Marketing earlier this year. The Top Instagram Fitness Influencer Has 12.6 Million Followers, 11. Snapchat ads have an average cost per view of $0.10 to $0.35. If your product targets a poorer demographic, the figures are even better. Posts that use location tagging receive 79% higher engagement than posts that don’t. Influencers, who discard the special effects of Photoshop, wear casual clothes and do not have perfect hairstyles, attract much more attention and followers on Instagram. Instagram Influencers Receive Payments Ranging from Free Product to $1 million, 9. But among all the social networks available, Instagram seems to be a universal favorite. Make a note of them or download the free guide on creating an Instagram influencer marketing strategy I have put together by clicking this link. But she has built her influential fame more on YouTube. We are dedicated to sharing unbiased information, research, and expert commentary that helps executives and professionals stay on top of the rapidly evolving marketplace, leverage technology for productivity, and add value to their knowledge base. This is due to the fact that most people hold smartphones vertically, and the completion rate of vertical videos is 90% (the ratio of the number of clips viewed to the end to the total number of impressions). In many ways, this is their direct competitor to Snapchat. 800 Million Active Monthly Instagram Users, 500 Million of Whom Check Instagram Each Day, 2. Following. The videos that influencers share on Instagram should be short and vertical. In addition, the communication of micro- and nano-influencers with their audiences is more personalized. But there’s more: Micro-influencers on Instagram have the highest average engagement rate at 6%. For more on Forbes' Top Influencer list … At the other extreme, it is common for celebrities to earn six-figure payments per post they make. There has been a change at the top since then. In 2017 this statistic jumped to 70.7%, leapfrogging over the percentage using Twitter (67.2% in 2017). Half of all businesses on Instagram produced a story in the last month. According to Mediakix the Top 20 Fitness Influencers on Instagram have a combined following of 90 million followers. Instagram users under 25 boosted their average daily Instagram Story usage to 32 minutes while the Over 25s average 24 minutes per day. There is a wide range of payments made to Instagram influencers. Of course, she is very much a celebrity – and any business that wishes to work with her has to pay celebrity rates. Despite “only” having 107 million followers (compared to Selena Gomez’s 128 million) Beyoncé can bring in $1 million for a sponsored post. Find more than 7 million influencers with 5k followers or more. They may not have the highest incomes yet, but they are probably the group most likely to spend on items promoted by online influencers. Instagram Influencers’ Marketing Stats 11. Instagram Stories has become the greatest success story of the Instagram family. In 2013, 11.5% of US companies used Instagram for marketing. So, it comes as no surprise when you look at the statistics to see how well influencer marketing and Instagram go together. Utilize to check your Instagram Stats and Instagram Followers while tracking your progress. Instagram Expected to Reach 14.5 Million Sponsored Posts in 2017, 6. Instagram Stories Has 250 Million Daily Active Users, 500 million user their account on a daily basis, 79% higher engagement than posts that don’t, Beyoncé can bring in $1 million for a sponsored post, Socialblade’s Top 50 Instagram Users by Followers, average Instagram influencer in the beauty sector, learn about a product or service on Instagram, What 20 Studies Say About The Best Times To Post On Social Media, 26 Top YouTube SEO Tools to Boost Your Reach and Rankings, Top Marketing Project Management Software. These are posts that include the label #ad, #sponsored, #spon or #sp. We recently wrote about how you can beat the Instagram Algorithm without actually cheating. Read more stats on Influencer marketing: Influencer Marketing Update: Non-Celebrity Influencers 10 Times More Likely to Drive In-Store Purchases. But, of course it is possible to use a platform that isn’t used for influencer marketing that much. Instagram’s potential advertising reach is 849.3 million users. With the rapid increase in Instagram users over 2017, these figures are likely to be higher now. She refused the same look at promotion and gave up posting typical photos on Instagram and tried to create her own theme instead. The Instagram influencer marketing stats show that Selena Gomez is the most followed person on this network. In contrast, the Youtube channel – Yes Theory’s Instagram engagement rate is over 7%. YouTube ads have an average cost per view of $0.10 to $0.30. 13 Unbelievable Instagram Influencer Marketing Statistics for 2019 . This statistic shows a huge change during 2017. ... Instagram Stats Summary / User Statistics for influencer ( 2020-11-03 - 2020-11-16 ) Date. Gathering a list of Instagram influencers isn’t as easy as picking the users with the highest number of followers. Often Instagram allows you to connect with potential customers who have a particular request but did not know about your brand before. Instagram advertisers can reach a youth audience of 52.9 million Facebook and Twitter are used a bit less often; the same applies to a platform such as Pinterest. Taking into account all the mentioned above, currently, influencer marketing is one of the most effective ways to promote products and services. Mediakix undertook a study predicting that businesses would spend $1.07 billion on influencer marketing in 2017. That’s 39% of all Instagram accounts with more than 15,000 followers. In March 2014, Instagram usage reach 200 million users. This represents a 5.9% quarter-on-quarter increase in advertising reach in Q3 2019. The Top Instagram Health and Beauty Influencer Has 20.6 Million Followers, 12. Your favorite profiles always up to date? Although recent tweaks to the Instagram Algorithm has meant that posts are no longer presented chronologically on Instagram, there are still preferred times to make Instagram posts. With such a huge increase in Instagram usage, it was inevitable that spending on influencers would increase as well. 8. With 21.7 million followers to her Instagram beauty account you would consider her more of a macro-influencer than a micro-influencer. This was in April 2017, and that number has since risen to almost 100 million. Therefore, relevant, user-friendly hashtags in influencer’s posts significantly expand your reach. It shows high efficiency for the reason that the target audience trusts word-of-mouth ads presented by their beloved bloggers. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000. use Instagram, 32% of those earning $30,000 to $74,999 p.a. ( Also Read: List of Top Marketing Influencers on Instagram ). Media. This works well for the audience because they find this method of long-term brand endorsement by a blogger to be much more reliable. By Mediakix’s calculations, there were 9.7 million in 2016. You are here: Such influencers do not have a lot of offers from brands, so they are more likely to agree to partner than those who have 50 thousand subscribers and more. This would rise to $1.6 billion in 2018 and $2.38 billion in 2019. The Best Time to Post on Instagram is 8-9 am, 15. Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size Instagram influencer usage of automatic likes worldwide in 2018, by country Instagram influencer … Unfortunately you can’t use any of these tools to spy on Instagram influencers. Many of these people are students in high school and college, and people who are beginning their working lives. (Social Samosa) 89% of marketers view Instagram as the most important channel. Instagram is most often used for influencer marketing, followed by YouTube and SnapChat. Its user numbers have doubled over the last two years, and are more than five times what they were four years ago. According to statistics, 79% of people consider Instagram the best channel for influencer marketing. With the help of influencer marketing, you reach more people with the help of those who can really influence the choice and opinion of the audience. The best times to post were 8-9 a.m., 2 a.m. and 5 p.m. The idea is to create a hashtag for a particular campaign and promote it through all channels, such as stories, posts, etc. Instagram micro-influencers charge between $137 and $258 per post. An Instagram user with 100,000 followers can command $5,000 for a post made in partnership with a company or brand. Instagram Influencers Receive Payments Ranging from Free Product to $1 million. Update June 2020 — As of May 2020, Instagram has been downloaded more than 1.8 billion times.The photo-sharing platform launched in 2010 and has grown in both popularity and functionality adding video-sharing, Stories (thanks, Snapchat), live streaming, and longer form content (IGTV) capabilities. Your Instagram statistics for free. According to HopperHQ, she receives an average of $550,000 for every sponsored post she makes. While the different studies provided conflicting suggestions, they showed that Instagram audiences were more engaged during the week. Instagram ad stats 23. Influencers stick to this approach as long as the brand they represent matches their Instagram image. Numbers have continued to rise, surpassing the 500 million mark in January 2019. Adored by the millennials, Instagram became an indisputable powerhouse social media network. She “only” has 11.2 million followers on Instagram, compared to Huda Kattan’s 21.7 million followers. By registering you will have access to a control panel, from which you can easily keep track of all the favorite profiles for which you are following the analysis and the evolution of statistics. In 2020, users will spend on Instagram about 28 minutes a day; 500 million people use Instagram every day; Potential advertising reach of Instagram – more than 800 million users; Marketers spend 69% of their budgets on influencer marketing on Instagram; 62% of people say they are interested in a product or service when they see them in the blogger’s story. Instagram began in 2010. By September 2017 the top positions had reversed, with Michelle Lewin now commanding 12.6 million followers, compared to Jan Slater's 11.5 million. Team Writer Influencer marketing statistics have impressed many experts in dozens of professional industries. By sector, the top three industries working with Instagram influencers include 91% of luxury brands, 84% of sports clothing and 83% of beauty brands. she has 450,704 followers for every person she follows. Smaller influencers have not yet been spoiled by the attention of advertisers. Allowing for the fact that location tagging is still uncommon on Instagram, brands and influencers could enjoy using this as a point of difference. There are now more than 500,000 active influencers operating on Instagram alone, according to a study by InfluencerDB. Their small audience feels more involved in the life of a blogger, respectively, will more carefully listen to what he advises to buy or try. The Celebrity with the Highest Following on Instagram is Selena Gomez, with 128 Million Followers, 8. Emma’s images are sincere and spontaneous, which means that it’s easier for people to communicate with her and trust her recommendations. Fact 1: Instagram has skyrocketed in popularity. The most-followed account by some way is the official Instagram account, with 313 million followers at the time of writing. Instagram was built around sharing images. Instagram introduced them in 2016, and by January 2017, there were 150 million daily Instagram Stories users. Recent results from a Hashoff survey suggest Instagram may end up receiving an even higher proportion of influencer spending. View the daily Instagram analytics, track progress charts, view future predictions, Instagram top charts, Instagram influencers, & more! Often the only payment is when a business provides free product for an Instagrammer to try out. This serves up a mixture of inspiring individuals, quirky content, and lavish photography. As at October 2017, their collective following had risen to 57,481,000. For the latest news, trends, and statistics on influencer marketing and related advertising topics, subscribe to our weekly industry digest here.

instagram influencer statistics

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